Ricky Vega –
Select Portfolio
Products
Emoji Keyboard
Working with Jordan Brand, we developed their first emoji and sticker keyboard for limited sneaker releases and a feature in an Apple TV ad.
Made at R/GA
Press: Hypebeast
Sneaker App
For many, sneakers are more than something you put on your feet: they’re an obsession. I developed kickpush, a sneaker service that catered to independent resellers to make selling easy and safe.
Brand Refresh
Creating a new identity for a tech brand rooted in New York City, Squarespace launched an updated brand that included a new frontsite product.
Made at Squarespace
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Press: AdWeek / Fast Co.
Digital Products
From apps to games and AR to VR, I’ve produced digital products that smash together technology and design to create memorable experiences.
Select Work: Air Blog / Jordan Collection / Block 54
Brand Campaigns
Driver App
Uber redesigned its driver app experience to help drivers earn smarter with real-time information. To support the launch, we developed a global, integrated campaign to showcase how Uber built the experience for drivers, with drivers.
Made at R/GA
Make It.
Following the Idris Elba “Dream It” campaign, Squarespace created an integrated campaign to help those committed to making their dream a reality and “Make It.”
Made at Squarespace
Prime
Collaborating with Amazon, we created a twelve spot campaign to highlight all the amazing services included with a Prime Membership — free access to tens of thousands of films and shows, millions of ad-free songs, and countless other benefits.
Made at R/GA
Experiential / Interactive
A/R Jordan
To celebrate MJ’s infamous 1988 leap across the free throw line, we developed “A/R Jordan” to relive the iconic moment at the 2018 All-Star Game. The AR Snapchat lens unlocked an in-app commerce experience, allowing fans to purchase exclusive sneakers with same-day delivery.
Made at R/GA
Press: Fast Company / TechCrunch
Bling VR
We love Drake. So, when we saw the “Hotline Bling” video, we knew that can only mean one thing. Using WebGL magic and Google’s Cardboard VR headset, we created the “Hotline Bling” video set in virtual reality.
Made at Digital Kitchen
T23 ShotTracker
Jordan Brand took a court in the heart of New York City, Terminal 23, and transformed it into something more – a hyper-connected space that uses real-time data to track player and ball movement in 3D.
Made at R/GA
Experiential Spaces
By blending the virtual and physical, I’ve produced activations to create experiences that engage audiences.
Select Brands: Microsoft / Cosmopolitan / FX
Content Production
Snark Park
Together with the Snarkitecture team, Squarespace helped translate Snark Park’s unique physical environment into the digital world with a bespoke online experience at snarkpark.com
Made at Squarespace
Big O & Big Zero
Toward the end of the 2017 NBA season, Russell Westbrook was fast approaching one of the NBA’s most revered records, a triple-double average for the entire season; a feat last achieved in 1962 by Oscar Robertson, The Big O. With no time to capture new footage, we created this film for Jordan Brand that aired straight after the historic game when Westbrook broke the record.
Made at R/GA
Press: AdWeek
Producer Reel
Over the past 10 years, I’ve produced product, lifestyle, and branded content for broadcast, digital, and social platforms.
Select Brands: Sony / Nike / Amazon / Uber / Starbucks / Jordan Brand / Squarespace